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| MediaCensus Real Numbers: Shaping Up in Sports |
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Football in training camps ... baseball edging to the big one ...
hockey gearing up ... basketball signing up ... X Games somewhere on the
horizon ... English Premier League getting going... These days just
about everyone, beer belly or not, is settling into the couch for a long
fall sports frenzy.
So, of course, we've got a question or two
about sports. Such as who has the most ... and where has the most ...
and how well-versed you all are in your MVPD/DMA sports know-how.
We
start with six channels. They're a mixed bunch: Premium, league and
basic. College and pro. Wanna be category killers and specialty
niches. Our selection for today includes: Fox Soccer Plus, ESPNU, the MLB Network, the NFL Network, the NHL Network and Comcast's would-be category killer, Versus. (And, yes, we know. We missed many nets worthy of inclusion, but hey ...)
For
part 1 of this quiz, we're looking at who carries these nets and how
many subscribers they make the nets available to. (Housekeeping: We
are considering only the top 14 MVPDs which means the top 10 MSOs, plus
the DBS guys, plus AT&T U-verse and Verizon FiOS. Also, we are counting the households which could get these nets ... i.e. they're carried on the relevant headends.)
So
who's the king of sports in the top 14? As shown in the first chart,
it's actually two whos. You shouldn't need us to tell you that the
services touting their high-end features also carry mega-sports. Thus DIRECTV and Verizon FiOS each offer all six of these nets to all their subscribers. In the runner-up category, we note that Cox also offers all these nets to subscribers although some of the carriage is pretty spotty. And Bright House, Charter, Comcast, DISH and Time Warner Cable all carry five out of these six nets, although again (except for DISH) some carriage is distinctly minimal.
As
for the nets themselves ... who has the greatest number of potential
subscribers? That would be Versus with near 97M at the end of the first
quarter. It's followed closely by ESPNU which could claim more than
93M potential subs at the end of 1Q10.
Now,
for next week's quiz, we're looking at network carriage by the top 10
cable MSOs only. The question is ... how
well do you know your cable geography? In a total of 13 DMAs, NONE of
the top 10 cable MSOs offer carriage of ANY of these networks. Can you
guess five of these DMAs correctly? If you can, we'll send you the data
on which top 10 MSOs offer carriage of each of these six networks in
which DMA. So send your answers – the names of five DMAs where our six
networks have NO carriage by any top 10 MSO – to RealNumbers@mediabiz.com – by Monday, August 16. We'll show you the answers next Tuesday. (For those of you who need another hint, check out the second chart which appeared in our publications along with this article. You can find it here.•
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