TOP STORY -- In an effort to further standardize reporting fulfillment across platforms and companies,
CableLabs on Wednesday introduced its latest interactive and advanced advertising specifications for use with its new Canoe platform.
Part of
CableLabs' Advanced Advertising 1.0 Architecture, the new Stewardship and Fulfillment Interfaces include a set of specifications designed to allow providers to offer advanced interactive and addressable ads within cable's existing VOD framework. The specs include features to allow MSOs to export
campaign information, gather messages created by an interactive application, define interoperable apps and configure messaging procedures.
"These specs represent some fairly fast track work put together by specialists from our member MSOs, Canoe Ventures and vendor companies," said Don
Dulchinos, CableLabs' senior vice president of advanced platforms. "Their long experience makes it possible for new capabilities around standardized reporting and fulfillment to be plugged right into technologies that support a range of advanced advertising products.”