Etc: A "Skin" Too Far? Cable's Viewer Advantage; GPS Industry Targets LightSquared
Programming: Has
MTV finally taken a step too far with its quasi-porn teen show "Skins"? The latest news lists three advertisers (
Taco Bell,
GM and
Wrigley) who have put the show on their "do not buy" lists – all at the behest of the
Parent Television Council. --- Ad supported basic cable nets continue to boost their audience share over the broadcasters, says the
Cable Advertising Bureau. Based on
Nielsen
data, cable prime time viewing has soared to more than 60% of the
audience, with the cable v. broadcast spread doubling in five seasons.
The Deal: "Not our fault!"
Comcast protested after
MSNBC's
Keith Olbermann told viewers he'd been dumped by the network. "We have not and we will not" interfere with news operations, said spokesperson
Sena Fitzmaurice. --- At the same time,
NBC saw the departure of another top level exec as
Angela Bromstad, president of prime-time entertainment, told her staff that she's out.
Analyze This:
comScore says that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer.
Google took the lion's share (as usual) but notable for its growth is music video player
VEVO, with 50M viewers after just one year.
People:
Viacom's
Philippe Dauman netted a cool $84.5M last year, the company revealed in a
SEC filing. COO
Tom Dooley did okay too: $64.7M.
Over (Up & Under) There: Turkey's biggest media group –
Dogan Yayin Holding – saw its shares rise after
Time Warner's
Jeff Bewkes told
Bloomberg he's considering a purchase of the company's assets.
Markets & Money:
NBCU's
4Q profit jumped by 38%, thanks largely to increases at its cable nets
and broadcast stations plus hefty sales for its "Despicable Me" DVD.
Cable net profits were up 16% to $740M.
Comcast, which is due to close on the NBCU deal this Friday, got a halo effect from the report as its shares rose 2%.
SkyREPORT: "The GPS industry has launched a full frontal assault on
LightSquared’s
application to modify its MSS-ATC license to authorize a wholesale
hybrid service, with retailers permitted to offer terrestrial-only
handsets," note
Stifel Nicolaus analysts
Rebecca Arbogast and
David Kaut. Add to that the weight of the
Defense,
Homeland Security and
Transportation Depts.
and fears that LightSquared's technology might interfere with GPS
services could put the kibosh on the whole idea. However, write
Arbogast and Kaut, the issues "may be resolvable" and LightSquared has
several potent arguments in its favor. Most likely (and best) outcome?
LightSquared's modification gets the okay, with lots of codicils on the
interference issue. --- The
Space Foundation has added three new members to its board including
Northrop Grumman's
Gary W. Ervin,
Pratt & Whitney Rocketdyne's
James Maser, and
Intelsat General's
Kay Sears.
Robert A. Bednarek and
Alexis C. Livanos have retired from the board.
Strategies:
Sony Music is working on mobile entertainment apps to highlight its artists and labels.•