Analyze This: A small (five family) OTT experiment conducted by
the
Hill Holliday agency found the concept less than
popular with participants. One key complaint: The time and brain power employed to
constantly chose programming via OTT devices, rather than just letting the TV run on and
on. For the company's blog post, go
here.
Strategic
Moves:
Google has a new deal with
Viamedia, a TV ad sales firm which
will provide inventory covering 2M households in cable and telcoTV
markets. That extends Google TV Ad's reach to 37M total pay TV HH. ---
Sprint says it has become the first US wireless carrier to offer
international 4G roaming with services in Jamaica and Global Mobile.
---
Charter has unleashed its second free high-speed boost for customers
across the past year. Low end Charter Internet Plus subs will get
speeds of up to 12Mbps (v. 8 Mbps previously); high end business
customers will go from 75 Mbps to 100 Mbps.
Around
the World:
Shaw Communications has asked the
Canadian Radio-television
and Telecommunications Commission for a license to launch
Shaw Media
Sports, a national English language sports channel. They'll have lots
of competition from
CTV’s
The Sports Network and
Roger Communications’
Rogers Sportsnet channels. --- The Egyptian government has moved against
Al Jazeera,
yanking its broadcast license and seeking to shut down its Cairo bureau.
People:
Steve Burke handed in his COO papers at
Comcast as he moves into CEO digs at
NBCUniversal.
Programming:
CBS
nixed a "Let Us Play" ad from the
NFL League Players Assn, the group
says. The ad was set to run Feb. 5 on
CBS College Sports. ---
DIRECTV
CINEMA will show
Hilary Swank flick "The Resident" on the same day as
its theatrical debut, Feb. 18. Cost is $5.99 for HD; $499 for SD.
OTT: More chatter on the web about a possible
Netflix
competitor coming from
Amazon; no concrete proof yet. Wrote
BTIG's
Richard Greenfield, "We suspect Amazon Prime is not launching in the
immediate future (based on content shown on the web). This implies
that Amazon is still working on its movie/TV content deals with all the
majors." For more, go
here. (Registration required.)
SkyREPORT:
Congrats to
Hughes Network Systems whose HN8=9400 dual band satellite
router received a 2010 Satellite Spotlight Product of the Year award
from global media company
TMC. The
Satellite Industry Association
(SIA) has elected Executive Committee for
2011. including
Leslie Blaker of
Rockwell Collins chairman of the board;
Jennifer Warren of
Lockheed Martin
as vice chairman and
Susan Eid of
DIRECTV as treasurer.
In The
Courts: DIRECTV is under fire for allegedly installing its equipment on
rental buildings without the owner's consent. Connecticut's
Jacen
Management has filed a federal class action suit in the matter.•