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May 16, 2011 @ 1:00 AM
Maxwell: Trust? Yeah, Sure.
by Paul S. Maxwell


No one believes much of anything anymore.

One report says the sun will come up tomorrow; another set of critics say wait and see.

One set of radio talk show hosts say “X” ... another set says “G” ... or “Y” ... or “Q.”  All of them blame all of the world’s faults on “those other” folks.

One channel goes nuts over anything anyone in the White House does ... another goes nuts over what that other channel does.

The polarization of politics has infested the whole body politic ... that is, everyone.

Facts no longer matter.

Just this or that ideology.

And some even admit it ... like the Arizona Senator who claimed his policy reasoning pronouncements weren’t even “meant to be factual.”

There’s a web site, a radio station, a TV channel, a magazine, a newsletter and a newspaper doing nothing but reinforcing a point of view ... and demeaning all other points of view.

Whatever happened to the reasonable man?  ... or woman?

Suppose this is all our fault?

We in the media put all of this on ... almost always with a point of view.  Even C-SPAN ... it has often devolved into one talking head talking at an empty chamber.  Congressfolk hardly talk to one another anymore, they just shout into the ether.

Truth has become fungible.

The elite have made a big mess ...

But there is the beginning of what could be a solution.  In California, the former Governator accomplished one big thing: he took redistricting out of the hands of partisans.  The US Congress could do the same thing ... it won't, but it could make redistricting separate from the politics of the moment.  Redistricting without examining voter rolls but instead using geographies would go a long way toward toning down the rhetoric and moving back toward the center.

Maybe an argument attempting to curb public union strength could work ... that argument says the union members, paid by taxpayers, shouldn't be allowed to negotiate with elected officials that got there via union dues spent on politics ... so, why should politicians be able to set their own boundaries?

Fat chance, I suppose (those I hope the whole of America disagrees with me!).

Meanwhile, maybe cellphones don’t cause cancer, but they might be killing all the bees in the world.  Or, so says Dr. Daniel Favre, a biologist once with the Swiss Federal Institute of Technology.  He put a cellphone under a beehive and then watched the bees.  When the phone was active, the bees made a high-pitched “let’s swarm” sound.  The Dr. said an active mobile phone “had a dramatic effect.”  Click here for the story from foxnews.com.

And, London has an infestation of parakeets.•
DIRECTV Eyes Premium Channel

In news released to the WSJ late Friday, DIRECTV said that it will re-brand its 101 Network as the Audience Network next month ... and it will have original shows a la HBO and Showtime, starting in February.

The DBS service has been edging in the content direction for quite some time saving cult favorites such as "Damages" and "Friday Night Lights" from the cutting room floor and adding non-US favorites such as Australian's "Rake" and Canada's "Call me Fitz" to its 101 line up.  In addition, DIRECTV has three recently re-branded regional "Root Sports" nets.

According to the WSJ, DIRECTV is working with Denis Leary's Apostle production company and Ridley and Tony Scott's Scott Free Productions to help with the development of "smart, engaging, thought-producing (although not multi-million $$$/episode) shows."

The relaunched Audience Network will still be found on channel 101 but it also has a berth on channel 239, right next door to audience favorites such as USA, TNT, TBS and FX.•  
Etc: An Ad "Engagement" Dip – Streaming Felonies – Cisco Bloodbath

Analyze This:  Notes BTIG's Richard Greenfield, never mind cord cutting, "the bigger problem for TV content creators is that engagement with TV content and, in turn, engagement with TV advertising is falling."  He notes in particular the use of Twitter as an add on to TV viewing.  Get the post here (registration required).

Inside the Beltway:  The FCC wants to require VoiP and broadband ISPs to report network outages, same as for traditional services. --- Three Senators (Amy Klobuchar (D-MN), John Cornyn (R-TX), and Christopher Coons (D-DE)) want to make illegal streaming a felony; Sen. Patrick Leahy (D-VT) wants the gov't to be able to shut down Web sites that enable illegal streaming. --- Sen. Jay Rockefeller (D-WV) says government spectrum grabs won't happen. --- Discussions of FCC reform continue with Sunshine laws, shot clocks, etc. getting lots of chatter.

SkyREPORT:  Relief on the way for satellite vendors? An interim report from the Depts of Defense, State and Commerce suggests that its time to reform the current (uber controlled) export policy.  Says SIA President Patricia Cooper, the report "underscores the importance of satellite export control reform to ensure both U.S. national security and competitiveness."

People:  Could be a bloodbath at Cisco as analyst consensus sees 3,000 pink slips in the future.  Says Silicon Alley Insider, "Cisco's problem is not just that performance has been crappy lately, but that it's in for a wholesale re-org."  Read it here

Programming DISH is reportedly looking to join the premium VOD game; negotiations are underway but no final decision, says VP Tom Cullen.  For a local's view of DISH, click here  for the Denver Post's Sunday Business story: "Dish Network has plenty going on as it rebuilds on acquisitions" by Andy Vuong.

Retrans & Renewals
:  The American TV Alliance (which includes TWC, DISH, Discovery etc.) says Fox is a bully ... because it yanked an affiliate and awarded another ... all over the "sharing" of retrans fees.

OnlineHulu is reportedly close to an extension of its current deals with News Corp., Disney and NBCU.

Get tomorrow's headlines today with The Evening BRIDGE ... every weekday, after the Bell.•
 
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