Ten hut! The boys of autumn (and summer and winter with a short spring/early summer hiatus of games but not news) are back! The lockout became officially unlocked earlier this week and everyone involved can now go back to making piles of money ... while fans return to couch-potato-hood.
For this week's RealNumbers, we're taking a look at some of the specialty channels that the NFL
has tacked onto its roster will an eye to boosting the bullion. Namely, the NFL Network
and the NFL RedZone
, which is produced by the NFL Network.
The NFL packages games for broadcast helping make $$$s for the teams (and itself, one big enterprise). Back for bidding this year is the package of 8 Thursday night games ... now on the NFL Network itself (last round, Comcast
passed). The Network runs a 24/7 schedule including reruns, highlights, talking heads etc. The RedZone, meanwhile, is a Sunday afternoon special featuring the hottest of the hot play across all games underway.
So now that the NFL is back in play, who's got these nifty football fanatic offerings on their lineup? The NFL Network is carried by nine of the top 12 terrestrial (ie non-DBS) MVPDs reaching a potential audience of nearly 36.5M households. The NFL RedZone is carried by DIRECTV as part of its NFL Sunday Ticket package; in addition it's carried by seven of the top 12 terrestrial providers who offer it to a potential audience of just over 31M.
Of course, not all carriage is equal and some providers carry one, or both, of these network on virtually all their systems; some limit carriage to a mere fraction. Our chart here, drawn from our MediaCensus
data, gives a good idea of who's banking on the NFL channels ... and how heavily. For a complimentary report on NFL Network carriage for the top 14 MVPDs, please send a note to firstname.lastname@example.org