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  Previous Issues:
August 30, 2011 @ 1:00 AM
Media Inovations Summit
Hurricane Hype Backlash?

Hurricane Irene will eventually cost billions of dollars and the storm is responsible for a handful of deaths, but some have already started to opine on whether the weather was over-hyped for ratings.

Media observers (rightfully) credit The Weather Channel for having the most comprehensive, complete coverage of the storm over the weekend. According to reports, TWC averaged 665K viewers, as compared to 218K for the same weekend last year. Last Thursday's total-day viewers was up 288% above the net's quarterly average of 97K. Reports say Fox News Channel enjoyed a 292% increase (925K), CNN had 643K total viewers and MSNBC had 458K on the day.

A NYT piece says TWC's anchors seemed "visibly disappointed" that Irene was downgraded to a tropical storm only hours before it landed on New York. The net's ability to take viewers into the belly of the beast makes for extremely compelling TV, but storm/insurance/home improvement ads dominated the airwaves while urging viewers to stay tuned to storm coverage.

And speaking of the beast, The Daily Beast's Howard Kurtz writes, "Cable news was utterly swept away by the notion that Irene would turn out to be Armageddon. National news organizations morphed into local eyewitness-news operations, going wall-to-wall for days with dire warnings about what would turn out to be a Category 1 hurricane, the lowest possible ranking."
 
Bloomberg correspondent Lizzie O’Leary tweeted,"Cable news is scaring the crap out of me, and I WORK in cable news." •
Hispanic Media on a Roll

The Pew Research Center's annual report on the State of the News Media says Spanish-language media remains critical to the changing demographics of the Hispanic population in the US. The group cites U.S. Census data showing the nation's Latino population continues to grow at an impressive pace; more than double its size in 1990 and up 46% since 2000.

The study says the majority of Latinos are bilingual, which "should pose a threat to Spanish language media operations, (but) so far the contrary has occurred." Pew information shows Univision was the lone major U.S. network to increase its average primetime audience of 18-49s (8% y/y) while its English mainstream counterparts all experienced viewer declines.•
Etc: Relevant Irene Data - Addicted to Groupon - Disney's Human Rights Inquiry

Hurricane Irene: The FCC said communications networks held up better than expected during Hurricane Irene. The agency reported 130K wirelines are down, 1400 cell cites are out of service, 1100 cell sites are running on backup power and 500K cable service subs can't get service. Officials said cell phone outages are likely to worsen as battery reserves expire. --- U.S. Senate Commerce Committee Chair John D. Rockefeller reminded the FCC about his dedicated nationwide wireless broadband plan for first-responders as the country's commercial networks are being asked to do so much during emergency situations.

Analyze This: Forrester research says consumers and marketers alike will become addicted to Groupon-like daily deals... then overdose on them and kill the service. "Consumers will grow so conditioned to micro-impulse offers that they’ll lose practice at considered decisions (and) employers will blacklist impulse deals to keep people intentional," the firm says.

Gov't: In the shadow of News Corp.'s phone-hacking scandal, the state of New York canceled a $27M contract with News subsidiary Wireless Generation to develop software to track student test scores. --- The FCC restarted the "shot clock" on its review of AT&T's proposed $39B takeover of T-Mobile.

$$$: WSJ reports that Tumblr is close to raising b/t $75M-$100M in venture capital, valuing the blogging site at $800M.

Strategy: Apple pulled its trial run of $.99 TV rentals from iTunes... and VentureBeat has a great piece on those Apple TV "rumors" here. --- In more Apple news, the company is shutting down Slide, the social apps firm it bought last year for $182M.

Deals: SiriusXM landed a multi-year broadcasting agreement with Learfield Sports and IMG College for live broadcasts of collegiate sports from 11 conferences. Financial details were unavailable.

Scandal du Joir: Disney said it is launching its own investigation into claims that a Chinese factory the company employs to make toys uses child labor and forces workers to put in upwards of 120 hours per month in overtime. A human rights org claims one employee committed suicide over the working conditions at the plant. The Guardian has details.

Programming: WADL Detroit is prepping to launch Antenna TV on its dot .2 on Oct. 1.

SkyREPORT: Eutelsat inked a 6-year distribution agreement for the company's Skylogic subsidiary and Egyptsat for satellite and broadband service. --- DISH agreed to settle with the state of Vermont for $125K after the state AG filed a complaint against the company for convincing customers to unnecessarily upgrade equipment and sign new programming commitments. --- DISH also intro'd its Tailgater portable satellite TV antenna for outdoor mobile video services.

Folks: Charter hired Robert Quicksilver as EVP and CAO overseeing the company's legal, government affairs, human resources and ad sales teams.

D'Oh!: When members of the infamous hacker group Anonymous appear in public, they wear the plastic Guy Fawkes masks made recognizable from the (ridiculously cool) V for Vendetta movie. The group likes to take on gov't's and corporations, but Time Warner actually owns the rights to the image and is paid a licensing fee with the sale of each mask...

--- Catch today's media market news from The Evening BRIDGE. •
 
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