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March 19, 2012 @ 1:00 AM
Maxwell: HBO @ 40! (Well, in November)
by Paul S. Maxwell


    No kidding.  Headed for 40.  Ever since Sometimes a Great Notion (great 1st movie) thru not much Luck (3 horses down; sad).  When it launched, CATV Newsweekly only ran a couple of buried paragraphs!  My bad!

    A number of folks are putting together some retrospectives including Max Segal and friends ... but he needs a little help with some HBO Sports programs ...

    So, if you’ve got some 2” tapes from ’72-’76 let Max or us know (max.segal@hbo.com) ... here’s what he’s tried to do (so far):

    “In researching our various storage facilities, only a handful of these original two inch programs have survived years of recycling and purging.  We have reached out to many, many HBO pioneers with no luck.  On-Air talent, Spencer Ross had a storage unit in Massachusetts full of tape.  He cleared everything out ten years ago.  Original Sports Director, Brad Schrieber had about thirteen boxes of screeners, he tossed them out about seven years ago.  Production Manager John McPherson had an entire room full of tapes.  When he passed away in 2005, his family junked the reels.  That's as close as we have come so far.

    “We are also working with Madison Square Garden where the majority of early HBO Sports events took place.  They have no video from this time period either.  We have reached out to the sports leagues and promoters of our 1970’s programs.  They have no video from this time period either.

    “We can't find a single HBO Sports program tape from 1972, 1973 and 1974, There are only a handful of reels from 1975 and 1976.

    “Help us keep hope alive.”   

     So check your tape files and old cabinets and call Max at 212-512-5780.

Meanwhile:

• The NCTA wants the dual carriage rules – left over from the DTV transition – to fade away into the sunset as scheduled in June.  We very strongly agree ... with one caveat.  Because the NAB loves the rule and wants it extended, could the NCTA trade that continued carriage for must carry across the board without retransmission fees?  (Yeah, right.)

Forbes columnist James K. Glassman writes in the 03/12 edition that the US should "Auction the Spectrum, Grow the Economy."  Good advice. Click here.•
February Online Video Rankings

Market research firm comScore released the data from its monthly online video rankings service showing that 179M U.S. internet users watched nearly 38B videos online in February. Complete results from February include:

• Top 10 Video Content Properties (Unique Viewers):

Google sites, driven primarily by YouTube, ranked as the top online video content property with 147.4M unique viewers, followed by Yahoo! sites (60.9M), VEVO (52M), Facebook (43.6M), and Viacom Digital (43.2M). With ~38B videos viewed, Google sites generated the highest number at 16.7B, followed by Hulu (951M), and Yahoo! sites (721M). According to comScore, the average viewer watched 21.8 hours of online video content, with Google sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties.

• Top 10 Video Ad Properties (Ads Viewed):

comScore says U.S. internet users viewed 7.5B video ads in February, with Hulu delivering a record-high number of ad impressions at more than 1.5B. Google sites ranked second with 1.1B video ads during the month, followed by Adap.tv (706M), BrightRoll Video Network (683M), and Specific Media (611M). Time spent watching video ads totaled nearly 3.2B minutes, with Hulu delivering the highest duration of video ads at 650M minutes, the firm said. Additionally, video ads reached 50% of the total U.S. population on average of 49 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 48, while ESPN delivered an average of 26 ads per viewer.

Other notable findings from comScore's February data include: 1) 83.8% of the U.S. internet audience viewed online video; 2) the duration of the average online video and ad was 6.2 minutes and .4 minutes, respectively; and 3) video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing video online. •
Etc.: Knicks Fans Sue TWC - NCTA: Let Cable, Not Gov't Develop STB Efficiency - Comcast's Billing Woes

In Court: A group of NY Knicks fans is suing Time Warner Cable for being unable to watch Knicks games with Jeremy Lin on a tear. In a class action suit, the plaintiffs are demanding the cable company reimburse subs for more than $5M in service fees for withholding the games. Of course, Knicks games are back... but the lawsuit moves forward. (No word if the Carmelo trade is part of the damages.)

Rules & Regs: The NCTA filed a response to the Dept. of Energy's Dec. inquiry into power usage of cable set-top boxes saying the industry "fully supports improving energy efficiency of STBs." The group says the industry's voluntary efforts are achieving reduced energy consumption already, with further progress coming thanks to collective work by cable ops, vendors, and CableLabs. The problem, however, is the NCTA's opposition to gov't intervention. "In light of the significant legal questions regarding the Department's authority to adopt standards for set-top boxes, the better approach to achieving the Department's and the industry's energy conservation goals would be to permit ongoing marketplace developments to proceed without the specter of government regulation." --- The FCC received more than 200 complaints about the Super Bowl ranging from M.I.A.'s flipping of the bird to questionable content within the ads.  Let's see... 222 complaints out of 111.3M viewers. Win some, lose some.

Deals: Bell signed an agreement to acquire Montréal-based Astral Media for $3.38B. The deal covers all Astra shares and its pay-TV channels, radio stations, digital media properties and ad platforms across Canada. Bell will acquire all Class A non-voting shares for $50 per share (a 39% premium), and Class B subordinate voting shares for $54.83. Part of the agreement includes a $150M breakup fee that Bell would pay to Astral if the deal fails to close for regulatory reasons. --- ESPN Deportes signed a multiplatform agreement with impreMedia for content and cross-promotion to Hispanic sports fans in the U.S. Both brands will provide content and co-produce promos for online, print, TV and social media.

Breakups: Sprint officially terminated its spectrum hosting contract with LightSquared Friday. In ending the agreement, Sprint returned $65M in prepayments LightSquared had previously made to cover some upfront costs. LightSquared said Sprint's decision was in the best interests of both companies.

Research: Nielsen says U.S. consumers are paying for content on their tablets... as long as it isn't news. The firm says, of paid content on tablets in Q411, 62% of U.S. users have paid for music, 58% for books, and 51% for movies. Interestingly enough, when those users were asked if they were willing to pay for content, 46% said they would pay for music, 45% for books and 38% for movies. Nielsen says the discrepancy could be that people are willing to try a media purchase, but they may not be going back for another...

OTT: Netflix will soon offer "TED" talks for streaming customers in the U.S., Canada, Latin America and Ireland.

Online: Hulu redesigned its website with a 55% larger video player and a handful changes to emphasize its growing content library. VentureBeat has details. --- Viacom's MTV is launching a multiplatform music destination called Artists.MTV this spring giving indie and major label acts a new space to showcase their work... while promoting the content across MTV, MTV2, VH1, CMT and Palladia.

Tech: As Apple blankets the country with new iPads, more observers are wondering how it will affect data plans and LTE network traffic. This piece from The Verge says while AT&T and Verizon have promised family data plans, there's simply "too much profit to be made charging multiple times for the same data." Further, this piece from Light Reading asks can LTE networks in the North America "cope with the (increased) traffic?"

Labor: AT&T recently reached a four-year agreement with the Communications Workers of America covering about 8,800 employees in the telco's SW region.

Over, Up & Under: Global multiplatform entertainment service Mela launched First Day First Show, a program that releases new Bollywood movies in international markets simultaneously to their theatrical releases in India. Details here.

People: The ACA added three new board members: Kate Adams, CEO, James Cable (Braintree, MA); John Conrad, Legal Affairs Director, Liberty Cablevision (Luquillo, Puerto Rico); and Dave Keefe, CEO, Atlantic Broadband (Quincy, MA).

Obit: One of satellite's originals lost his bout with cancer last week ... Larry Wyman was the original "satellite radio" purveyor launching North America One on August 1st, 1986 via C-Band "audio subcarrier radio."

Uh Oh: Many within the movie-making world say Disney's latest film "John Carter" is a good film. But the picture's less-than stellar weekend opening has those on the business side of things saying there are problems with Disney's movie-making strategy. More from The Wrap.

D'Oh!: Just last week, the Consumerist called Comcast a "perennial favorite" for its 'Worst Company in America." Not helping the cable company's case was news that it accidentally charged Xfinity subs twice in March. To make matters worse, Comcast then charged these subs $25 to fix the problem. Ha! The company apologized via Twitter, and said the issue actually stemmed from a billing problem at Wells Fargo. Not sure if it will help the MSO's rep, but Wells Fargo came clean on its responsibility.

--- Catch today's media market news in The Evening BRIDGE. •
 
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