No doubt some DBS competitors will
jump all over this one, seeking a government-mandated "solution" to
boost their own bottom lines. But the
FCC should hold firm on that 4% DBS public-interest requirement. For one thing with services like
C-Span,
Hispanic Information and Telecommunications Network,
NASA TV, Free Speech TV, and
Link TV, both
DIRECTV and
DISH are more than fulfilling their national requirements to devote 4% of their bandwidth to noncommercial programming
.
For another, tying DBS to local public interest requirements would sap
its national bandwidth ... forcing less robust programming offerings for
paying subscribers. And DBS competitors know that very well.
This
whole subject comes up via the Commission's "Future of Media" review
which features public interest programming. In one of their occasional,
yes-we-can-agree-on-this moments, DIRECTV and DISH have offered a
written exparte presentation (
here) reminding the FCC of how onerous
local service requirements would be to satellite.
"The Future
of Media review ... should recognize that although the DBS platform is
well suited to serve the public’s information needs with national—and
even international— noncommercial programming, it is not suited to
provide local public interest programming," the duo noted, pointing to
their national rather than local footprints. As for spot-beam capacity,
the duo point out that these services are needed for the carriage of
additional local broadcast stations "or for new or non- duplicative
broadcast stations seeking carriage in markets where a DBS provider
offers local broadcast stations." And the carriage of local stations on
nationally available signals would be a waste in the extreme. "In sum,
the capacity literally does not exist to support a local public interest
obligation on satellite operators," write the DBS services.
Let's hope the FCC is listening.•