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The Evening BRIDGE - January 6, 2009
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Other articles from the 01/06/2009 issue: |
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NBCU Signs Audience Measurement Deal With Rentrak
1/6/2009 @ 1:42 PM
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TOP STORY -- Rentrak today announced a multi-year deal to provide audience data information to NBC Universal's NBCU Mobile wireless business. Based on Rentrak's Mobile Essentials service, the tool will allow NBCU to access and analyze usage data from a variety of mobile platforms, including video, mobile web, messaging, games and downloads. NBCU Mobile has been testing the service since early 2008.
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