(If you like, you can skip this promotional part ... at your cost, of course.)
After this week, the annual subscription price for a personal or corporate subscription to
The BRIDGE, our quarterly with real numbers, jumps from the sort of introductory rate of $667 to $1,000/year.
So, why should you and/or your company subscribe?
Easy:
It is the best source for a comprehensive quarterly benchmarking of
your MVPD eco-system with input from most industry analysts coupled with
our perspective from decades of tracking the industry ... since 1969 to
be specific. In this current iteration, we’ve been tracking the
dramatic changes in the eco-system for almost two decades as what was
once a quasi-monopoly has grown into a near zero-sum competitive
landscape (at least until housing starts and household formation
resumes).
Even before the small dishes began dotting the landscape, we were tracking the sub bases of the pioneering DBS players.
Then,
when the telephone companies began upgrading their landlines to compete
head-on, we were among the first to notice and start tracking in a
methodical manner.
As cable began deploying broadband and dishes
proliferated, the industries turned to MediaBiz for real numbers on the
ground (we seemed to be among the few who actually read and understood
the ’92 Cable Act).
We track these different players who are
now part of a blending and growing industry from the perspective of
having grown up in the business(es) ... from a handful of subscribers to
today’s 80%+ TVHH penetration.
Our snapshots of the Top Ten players provide your best benchmarks for comparisons, contrasts and planning.
And,
frankly, we need your support. During my more than 40 years covering,
participating in and tracking this industry, our coverage has taken many
forms ... from
CATV Newsweekly to
TV Communications to
CableVision Magazine to
Multichannel News(paper) to
CableFAX to
The Morning & Evening BRIDGE and
The BRIDGE.
Different technologies; different delivery systems; different editorial
thrusts (pictures, visit stories, interviews, profiles, more
personalities, long forms, in-depth, superficial-but-pertinent; no
opinion; lots of attitude; and more); different business models (you
might note a persistent effort to get news and information out to you
faster and faster) ... but all dependent upon the eco-system we served
... whether from advertising or subscription revenues.
Advertisers
– which once numbered in the hundreds – now number a handful as
consolidation has brought scale to the MVPD, programming and
manufacturing/technical sides of the business. We simply cannot succeed
on advertising alone ... we need your subscriptions ...
Meanwhile:
• Thanks for reading.
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