MediaBiz

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May 17, 2012

MediaCensus for Cable

MediaBiz has been supplying multichannel video providers (MVPD) with competitive intelligence and critical business data since 1994. Thousands of cable systems and hundreds of providers have used our data for strategic planning, market analysis, assessment of acquisition opportunities, sales efforts and government filings.

Competitive Intelligence

MediaCensus, MediaBiz's flagship product, provides information on channel lineups, provider footprints and subscriber estimates in Europe, North and South America. Users consistently commend the product for data accuracy, context-based solutions, and its reliable, client-oriented approach.

Cable operators turn to MediaCensus to assess their competitors’ strengths and weaknesses by tracking subscribers, channel lineups, footprints and subscribers including:
    •    video, voice and high-speed internet subscriber counts
    •    triple play subscribers
    •    video subscribers per network
    •    video-on-demand availability
    •    high-definition programming availability
    •    ethnic programming availability

MediaCensus subscriber estimates are updated quarterly.   All other MediaCensus data is updated weekly.
MediaCensus offers the most accurate, complete and up-to-date competitive intelligence of its kind.   We pride ourselves on providing our clients with not only the best data, but unique analytical reports to put the data in context. Each client receives dedicated support from a personal Data Advisor and the most robust online reporting tools available.

Competitive Claims

Got a unique selling point? Now you can prove it. MediaCensus lets you build competitive claims which differentiate you from your competition. Our team of data specialists will design a report which is specific for your needs and your competitive offer.   Claims which result from these reports can be used on web sites, in press releases, in advertisements and marketing materials.
MediaCensus competitive claims have been referenced by companies such as by DIRECTV, DISH and Verizon.
For more information, please indicate which of the following competitive claims would be interesting to you. Our data specialists will respond with ideas on custom reports which will can highlight your competitive strengths.
    •    Number of HD channels
    •    Hours of HD programming available per day
    •    Number of sports networks (national and/or regional)
    •    Number of premium movie networks
    •    Amount of programming targeted at a particular demographic such as Hispanic, African-American, Pacific Rim, women

Cable De-regulation

Since 1994, MediaBiz has provided cable operators with the information required to prove Effective Competition as defined in the 1994 Cable Act, thereby enabling them to file for franchise de-regulation. MediaBiz has developed the only federally-approved methodology for mapping cable franchises for deregulatory filings.
MediaBiz’s ZIP Identifier (ZIP ID) and ZIP ID+4 products have provided thousands of cable systems with reports detailing which ZIP

Codes or ZIP+4 intersect a franchise, the percentage of a ZIP Code within a franchise and the number of occupied homes per franchise. This data combined with DBS subscriber counts by ZIP Code or ZIP+4 has been used in thousands of filings over the past 15 years.

ZIP ID and ZIP ID+4 are available for all franchises, including those which do not follow municipal boundaries. MediaBiz will build a custom map for any franchise which does not follow municipal boundaries and will produce ZIP ID and/or ZIP ID+4 for these “custom geos”.

MediaBiz provides our cable customers with graphical maps, industry expertise, and support when crafting responses to objections from the franchise authorities. Filing for de-regulation is an investment of time and resources for your company. Ensure you have the support you need throughout the entire process with MediaBiz.