MediaBiz

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May 17, 2012

MediaCensus for Programmers

MediaBiz supplies programmers with the most accurate, up-to-date and complete competitive intelligence and critical business data. Programmers use our data for network management, strategic planning, market analysis, sales and marketing.

Ethnic Programming Opportunities

According to the Pew Research Center, the U.S. Hispanic population should triple by 2050, reaching nearly 30% of the U.S. total. Clearly an understanding of the opportunities – and openings – in ethnic programming will become ever more critical. MediaCensus will bring you a complete overview of the ethnic programming mosaic, including such data as which networks offer Spanish-language services and where they are carried and the penetration of Hispanic population per headend.

In addition to information on the Hispanic programming and population, MediaCensus has a database of demographic and psychographic information including the population of additional ethnic groups such as African-American or Asian and breakouts by gender, income, education and lifestyle.

Use HD to Your Advantage

High definition (HD) programming has quickly become a key factor in video marketing. Cable operators, Telco video and DBS providers reference third-party sources such as MediaCensus and The BRIDGE to make competitive claims about HD offers. Web sites such as WhereIsHD.com provide consumers with one-stop shopping to find out who has the best HD offer in a ZIP Code.

In this dynamic HD environment, MediaCensus can give programmers the competitive data to determine which operators have launched an HD version of their network, where the networks are located and where new launch prospects exist.

HD data offered by MediaCensus include:
        1)   HD Networks
            a.    Which HD networks have launched?
            b.   What percentage of their programming is actually in HD (as opposed to up-converted digital)?
          c.   When was each HD networks first launched by a cable operator, Telco video or DBS provider?
        2)   HD Carriage
            a.   Which HD networks are carried by which providers, and in which markets?
        b.   What is the HD launch cycle of a specific provider or in a specific market? For example, Verizon began aggressively launching HD networks in Q2 2008. AT&T ramped up HD launches early 2009. When did other providers focus on the HD launches?
            c.   How do HD launches impact the rest of the lineup? Are other networks removed or displaced?
           d.   Is there a trend of the “genre” of HD networks?   For instance, after the initial blast of HD sports network launches, what genre followed? Movies, news, general entertainment, religious? (You may be surprised by the answer.)
       3)   HD Offers
           a.   In a given market, which provider offers the most competitive HD lineup?
           b.   What HD networks are most frequently carried?
           c.   Which HD networks have the least amount of launches to date?

Capitalize on Non-linear opportunities such as Video on Demand

Programming consumption is changing all the time. Traditional linear channels are now one item on an ever growing list of the ways your programming is consumed. MediaCensus allows programmers to see where VOD is available, the penetration of VOD availability in digital homes, and the estimated number of VOD subscribers per DMA.

In addition, MediaCensus is uniquely positioned to provide custom survey and research on additional distribution channels such as mobile video and IPTV.

Manage Network Distribution

Every day, networks are launched on lineups, removed from lineups, or the channel position changes. Most changes are within the structure of a contract, but some are not. MediaCensus makes it easy to keep up with your network. Weekly emails report all network activity over the past seven days including launches, deletions and channel changes. Online reporting tools provide historical data as far back as 2000. Reporting on all networks is available, providing our clients the opportunity to track their own networks as well as key competitors.

Window on the Competition

Every programmer wants to know what is happening with competing networks, especially new networks.

MediaCensus is able to tell you everything you want to know about competing networks. Launch history is available to show how quickly, and where, a competitor is gaining carriage. MediaCensus provides channel position and neighboring networks as well as percent of their programming in high-definition or non-English language.

Intelligent Prospecting

Every affiliate salesperson wants to focus on the prospects which are most likely to yield revenue. MediaCensus helps programmers identify those opportunities with information on carriage and non-carriage of your network and your competition. MediaCensus also provides the estimated number of subscribers per system as well as the demographics and ethnicity of those homes. Updated weekly, MediaCensus provides the most accurate and up-to-date channel lineup information available in the industry today.

>Direct Marketing

For efficient management of direct marketing budgets, accurate mailing lists are essential. Get the most current and complete list of ZIP Codes served by the competition with MediaBiz. These lists are updated weekly and the top 100 markets are validated monthly.

Custom Research

MediaCensus is uniquely positioned to provide custom survey and research to our clients. Turn to MediaCensus for research on topics such as bundles, mobile video and IPTV.

Target Marketing

Positioning an emerging network requires innovation combined with reliable market data. MediaBiz works with emerging networks to build custom analysis and maps which illustrate neighborhoods most likely to yield results from direct or grassroots marketing campaigns.

>Platform Provider Strength / Weakness

MediaCensus, MediaBiz's flagship product, provides information on channel lineups, provider footprints and subscriber estimates in Europe, North and South America. Users consistently commend the product for data accuracy, context-based solutions, and its reliable, client-oriented approach.

Understanding which providers are able to maintain market share affects communication and negotiations. Programmers turn to MediaCensus to assess MVPD strengths and weaknesses by tracking subscribers, competitive offers and service areas including:
   •   video, voice and high-speed internet subscriber counts
   •   triple play subscribers
   •   video subscribers per network
   •   video-on-demand availability
   •   high-definition programming availability
   •   ethnic programming availability

MediaCensus subscriber estimates are updated quarterly.   All other MediaCensus data is updated weekly.

MediaCensus offers clients the most accurate, complete and up-to-date competitive intelligence of its kind.   We pride ourselves on providing our clients with not only the best data, but unique analytical reports to put the data in context. Each client receives dedicated support from a personal Data Advisor and the most robust online reporting tools available.

Network Neighborhood

To understand network footprint programmers require information on carriage and neighboring networks. Which networks are most often within a few channels on the lineup, which are not? Which lineups deviate from the norm and how does that affect your ratings? MediaCensus analytical reports provide quick insight into network neighborhoods, the most frequent neighbors and the lineups which challenge the norm.