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| May 17, 2012 | The Morning BRIDGE | The Evening BRIDGE | The BRIDGE | Events | About Us | The Staff | Contact Us | Advertise | Subscribe |
MediaCensus for Satellite MediaBiz has supplied Digital Broadcast Satellite (DBS) and Fixed Satellite Service (FSS) providers with competitive intelligence and critical business data since 1994. MediaBiz’s data and research has been leveraged for strategic planning, market analysis, assessment of acquisition opportunities, sales and competitive marketing.Competitive Intelligence for DBS MediaCensus, MediaBiz's flagship product, provides information on channel lineups, provider footprints and subscriber estimates in Europe, North and South America. Users consistently commend the product for data accuracy, context-based solutions, and its reliable, client-oriented approach. DBS providers turn to MediaCensus to assess their competitors’ strengths and weaknesses by tracking subscribers, channel lineups, footprints and subscribers including: video, voice and high-speed internet subscriber counts: • triple play subscribers • video subscribers per network • video-on-demand availability • high-definition programming availability • ethnic programming availability MediaCensus subscriber estimates are updated quarterly. All other MediaCensus data is updated weekly. MediaCensus offers clients the most accurate, complete and up-to-date competitive intelligence of its kind. We pride ourselves on providing our clients with not only the best data, but unique analytical reports to put the data in context. Each client receives dedicated support from a personal Data Advisor and the most robust online reporting tools available. Competitive Claims Got a unique selling point? Now you can prove it. MediaCensus lets you build competitive claims which differentiate you from your competition. Our team of data specialists will design a report which is specific for your needs and your competitive offer. Claims which result from these reports can be used on web sites, in press releases, in advertisements and marketing materials.MediaCensus competitive claims have been referenced by companies such as by DIRECTV, DISH and Verizon. For more information, please indicate which of the following competitive claims would be interesting to you. Our data specialists will respond with ideas on custom reports which can highlight your competitive strengths. • Number of HD channels • Hours of HD programming available per day • Number of sports networks (national and/or regional) • Number of premium movie networks • Amount of programming targeted at a particular demographic such as Hispanic, African-American, Pacific Rim, women Competitive Intelligence for FSS SkyTRENDS helps FSS providers serving Europe, North and South America better understand the opportunities of today and to plan for the future. SkyTRENDS quantifies reach of each satellite by calculating the number of headends and/or the number of subscribers which receive programming from any given satellite. SkyTRENDS is built on a multi-step process which identifies precisely which headends are pointed at which satellite. Efficiency of transponder usage is analyzed by tracking multiple feed and transponder attributes such as technology used to compress signals and to transmit the signals, and forward correction rate frequency. Reports provide information on network carriage by transponder and satellite, and provide insight on where networks of the same genre are carried. SkyTRENDS is the only source in the industry which will provide the information you need, updated quarterly, in an easy-to-use format. Built with the industry for the industry, this tool provides both strategic summary data and tactical details to ensure you have the information you need to make the best decisions. |