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| May 17, 2012 | The Morning BRIDGE | The Evening BRIDGE | The BRIDGE | Events | About Us | The Staff | Contact Us | Advertise | Subscribe |
MediaCensus for Vendors MediaBiz supplies equipment manufacturers with the most accurate, up-to-date and complete competitive intelligence and critical business data. Manufacturers use our data for strategic planning, market analysis, sales and marketing.Identify Opportunities High-definition (HD) and video-on-demand (VOD) continue to yield opportunities for additional hardware sales. Manufacturers need to identify these opportunities before they unfold. MediaCensus provides that insight with custom analysis of HD launches by market and provider, the competitive strength and weakness of offers in competitive markets and the VOD availability per headend. This information allows manufacturers to identify opportunities and supply their clients with the technology required to offer consumers more competitive products and services like VOD and HD networks.Know your customers MediaCensus, MediaBiz's flagship product, provides information on channel lineups, provider footprints and subscriber estimates. Users consistently commend the product for data accuracy, context-based solutions, and its reliable, client-oriented approach. Understanding which providers are able to maintain market share affects communication and negotiations. Manufacturers turn to MediaCensus to assess MVPD strengths and weaknesses by tracking subscribers, competitive offers and service areas including: • basic and digital subscriber counts • video-on-demand availability • high-definition programming availability • ethnic programming availability MediaCensus subscriber estimates are updated quarterly. All other MediaCensus data is updated weekly. MediaCensus offers clients the most accurate, complete and up-to-date competitive intelligence of its kind. We pride ourselves on providing our clients with not only the best data, but unique analytical reports to put the data in context. Each client receives dedicated support from a personal Data Advisor and the most robust online reporting tools available. |