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Data & Research
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Through its data bases and research programs, MediaBiz offers a wide array of competitive information for those who serve the U.S. media business.
MediaCensus:
Our flagship product, MediaCensus, provides information on channel lineups, provider footprints and subscriber estimates in North America. Users consistently commend the product for data accuracy, context-based solutions, and its reliable, client-oriented approach. The data provided by MediaBiz's MediaCensus allows platform providers, programmers and others to track the U.S. video matrix down to the neighborhood. Among our offerings are:
• Video subscribers by packaging, by network neighborhoods, by provider and by geography (down to the ZIP code level);
• Programming availability and offers including HD, 3D, VOD, multicultural;
• Provider footprints for cable MSOs, telcoTV services and more..
MediaCensus subscriber estimates are updated quarterly. All other MediaCensus data is updated weekly. Detailed demographic information is available for all reports.
MediaCensus offers clients the most accurate, complete and up-to-date competitive intelligence of its kind. We pride ourselves on providing our clients with not only the best data, but unique analytical reports to put the data in context. Each client receives dedicated support from a personal Data Advisor and the most robust online reporting tools available.
MapELEMENTS:
Offered via a partnership between MediaBiz, American Roamer and GeoResults, MapELEMENTS is a robust, cloud-based mapping platform that empowers strategic decision makers to view intelligence on different segments of the wireless, cable and telecom ecosystem –– all within the web browser.
With a cutting-edge layering system, MapELEMENTS lets users visualize data and build custom maps with an easy-to-use interface for a tailored snapshot of the thousands of available layers down to the street level. MapELEMENTS allows its users to actually see how different platform, platform providers, networks and services interact on a geographic level.
Among the modules offered by the MapELEMENTS service are:
• Cable and television network footprints;
• MVPD footprints, VOD and HD service areas;
• Wireless coverage patterns, licenses or both;
• Landline wire center or rate center boundaries;
• Thematic analysis layers and more.??Users can securely incorporate their own data and compare it to the intelligence provided. For example, users can include internal customer segmentation data, network information, service center locations, or other spatial information to maximize the value provided by MapELEMENTS. |
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