Why The BRIDGE Needs To Be More Like an MVPD: Two Revenue Streams

 

by Paul Maxwell


The opening speaker of American Business Media’s annual conference, Jack Griffin – the former CEO of Time, Inc. and Meredith Corp – said, “Advertising isn't going to support all of the media companies that exist today.  We need to do something more.”

He’s right.

And, in our case, that means you and your company.

Remember when cable nets started?  Some early ones paid cable operators to carry them.  That didn’t work.  The dual revenue stream of cable is the one that works.

Not that long ago, the government decided that broadcasters, whining about the public interest, deserved something called retransmission consent.  That second revenue stream for broadcasters saved them ... but we won’t go crying to the government.

MediaBiz has been keeping score in the evolving economic eco-system of MVPDs for years ... we were the first to treat DBS and telco video as serious players in the media world ... and the first to systematically track them along with cable.

We’ve been treating each quarter’s numbers – from the 30,000 feet level to the subscriber with both financial and subscriber tracking – for years.

And you’ve been using them ...

We’d like to keep providing the best, most reliable and accurate statistics for you ... so you have continuity.

With the latest subscriber numbers, the best data and an insider's knowledge of the trends, The BRIDGE let's you keep track of changes in the business and among its key players.  

Unfortunately, doing this isn't cheap.  With the sale of our MediaCensus unit to SNL Kagan (and don't worry; we still have access to all the numbers, it just costs more), The BRIDGE needs to move its quarterly subscription model to paid.  Not a lot, mind you.  Just $1000/year for our four quarterly issues .... AND if you act now, you can get a 1/3 reduction off that price.  That's just $667.00 for a full year's access to the ultimate score card in today's multifaceted media  businesses!

What do you get for your money?  A world of information as you can see from our 2011 quarterly issues:   First Quarter 2011, Second Quarter 2011, Third Quarter 2011, and of course the latest BRIDGE Fourth Quarter 2011   Plus, of course, you'll still get free access to our must-read (30,000 unique subscribers and growing!) daily publications – The Morning BRIDGE and The Evening BRIDGE – with the latest industry news, analyst and consultant reports and, of course, the business' longest running column, now known simply as "Maxwell." 

Act today to make sure you know the score, for your company and yourself, across 2012!  To take advantage of our special $667.00 rate, subscribe right here, right now!